According to asicsamerica.com, ASICS is a Latin acronym (anima sana in corpore sano) meaning "a sound mind in a sound body." ASICS was started in 1949 by Kihachiro Onitsuka and given its current name in 1977.
Price
As of September 2010, ASICS shoes varied in price from $85 to $180. Because of the caliber of the brand, buying shoes on the cheaper end of the price range will still provide you with a good-quality pair, as long as the fit and style are right for your feet and the activities for which you'll use the shoes. The more expensive style of shoes have added gel cushioning and support for your feet.
Running Style
The shape of your footprint indicates how high your arches are.
The type of ASICS you need depends on the height of your arch and your running style. The "Shoe Fit Chart" on asicsamerica.com helps runners determine if their arch is high (underpronate), normal (neutral) or flat (overpronate). Runners who underpronate typically need to choose shoes from the "Cushioning Category," neutral runners from the "Structured Cushioning Category" and those who overpronate from the "Maximum Support Category."
Function
When buying a pair of ASICS shoes, the decision will also depend on whether you will be using them for long-distance running, track and field, cross-training or trail hiking or running. Short-distance or sprint shoes are typically lightweight, while shoes for longer distances have more cushioning for your feet. Trail shoes are usually darker in color and flexible to adapt to the changing terrain.
Tags: your feet, Cushioning Category